Brand Safety Policy

01. Introduction
02. How do we promote Brand Safety?

Introduction

Seedtag is fully committed to providing a brand-safe marketplace for customers, partners and stakeholders. Therefore, it has implemented tools to ensure that a brand ‘s advertising does not appear in a context that may be inappropriate or negative for the brand and thus, ensure safety and quality across the Seedtag inventory while delivering campaigns.

How do we promote Brand Safety?

Seedtag will apply reasonable endeavors to significantly reduce the risk of the misplacement of advertising on digital media, thereby upholding Brand Safety and protecting the integrity of digital advertising. As a result, the measures implemented are outlined below:

Filters: Seedtag implements in all the campaigns whether programmatic or not different filters to avoid content identified as high-risk based on standard Brand Safety categories: these categories include, but are not limited to:

  • Adult & Explicit Sexual Content
  • Arms & Ammunition
  • Crime & Harmful Acts to Individuals and Society and Human Right Violation
  • Death Injury, or Military Conflict
  • Online Piracy
  • Hate Speech & Acts of Aggression
  • Obscenity and Profanity
  • Illegal Drugs/Tobacco/E-Cigarettes/Vaping/Alcohol
  • Spam or Harmful Content
  • Terrorism
  • Sensitive Social Issues

Seedtag does not permit self-serve sign up and each new publisher is validated against our brand safety guidelines.

Block list/Allow list: Seedtag maintains a block list and allow list of publishers that are updated on a regular basis. Thus, Seedtag will block all the URLs categorized by Seedtag as unsafe that have been previously blocklisted to prevent third advertising content from being served on those URLs except in the open marketplace in the programmatic ecosystem.
When a buyer provides their own whitelist, it is cross-matched between Seedtag’s list. Furthermore, prior to any client request, Seedtag can block specific content and territories.